As Google colleagues, creative partners, and friends, we’ve teamed up to create Bad Ideas Studio. We’ve been there, feeling stuck in a creative rut, overwhelmed by the pressure to come up with amazing ideas. We realized that “bad” ideas aren’t dead ends—they’re often the stepping stones to breakthrough solutions (or, at the very least, a good laugh). 

This approach, rooted in our experience in big-tech, helps us move forward. Driven by our passion for creativity and our belief in the power of unconventional thinking, we've founded Bad Ideas Studio with the mission to help others think differently, overcome blocks, and unlock their full potential.

I’ve always been a perfectionist, trapped in creative blocks. The self-doubt takes over, leaving me feeling unproductive and unmotivated…ugh, sound familiar? But I realized that a little chaos could be a good thing. Teaming up with Jill, our natural cadence of stupidity sparked some magical ideas.

Bad Ideas became my escape, allowing me to explore new possibilities and take a mental walk.

I'm passionate about bringing people together and guiding them through the creative process. I believe that by fostering a collaborative and supportive environment, we can overcome our self-doubts and create truly exceptional work.

I’m a maker and facilitator with over seven years of experience as a UX Designer in big tech. For years, the intensity of design sprints, particularly exercises like Crazy 8s, triggered my chronic anxiety and OCD, often leaving me creatively paralyzed by the unattainable quest for "perfect" ideas. 

Partnering with Alex, I developed the Bad Ideas Workshop, a series of creative exercises designed to help people ditch the pressure and embrace unconventional thinking. I’m on a mission to empower others to create authentically without the fear of judgment, fostering an environment where all ideas—even the "bad" ones—are welcome.